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Writing Guides

Learn the best way to communicate with users in a clear and consistent way.


Brand voice

Who we are is percived in how we write: expert, adaptive, etc.

Go to the Brand Voice Page

Brand tone

Our writing changes its tone according to different scenarios: success, error, etc.

Go to the Brand Tone Page

UX writing

Every person writes in their own way. As a brand we should write consistensly as well.

Go to the UX Writing Page

Conventions and rules

In addition to learning about how to express our voice and tone through proper UX writing, it is also important that we follow certain conventions and rules in order for our writing to be seen as coming from a single entity.

You'll find information such as capitialization rules for titles and text as well as general conventions for punctuation.

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